Foursquare for Business:
How to Use Foursquare and Promote Your Business?
What is Foursquare? Simply can be called-Location-Based Social Networking. Are you interested in rewarding your local business and loyal customers? Now need wondering about how FourSquare could help your business. Foursquare is the ideal platform for the association the gap between your online and offline audience in a reasonable and scalable way. Since this is a leading based social network, Foursquare offers of opportunities for business both small and big. When the matter is to come to location-focused social apps, you have to announce that Foursquare is the king of location with 20 million users and strong features for users and businesses similarly. Foursquare is available in English, German, Italian, French, Japanese, Indonesian, Korean, Portuguese, Russian, Spanish, Thai, and Turkish. Founder- Dennis Crowley, Naveen Selvadurai. Founded in New York City, New York, U.S. Worldwide service. Launched on March 11, 2009. Over 200 Employees. Its Slogan is Foursquare helps you find places you’ll love, anywhere in the world. They already have a community of over 30 million people worldwide. Over 3 billion check-ins, with millions more every day, and over a million businesses presently using Foursquare.
If you want to get started on Foursquare as a business, you need to sign up as a personal user and then to connect your business listing to your account. Formerly you have listed or entered the name of your business and address, Foursquare will explore to see if this listed place is already on their site, after that they will ask you for address and verification details that your business can be listed or placed.
To increase business prospect and ease of contact in finding the business location, Foursquare ask for :
- Location verification on a physical map
- The business Twitter account name
- The business telephone number
- Category selection which is then drilled down to the exact physical type of location your business is at.
When all the information has been input the verification process is then activated. Foursquare need you to input your telephone number and make a call where they ask for you to state:
- Business Name
- Relationship with business
- Foursquare also ask you to repeat a code that presents to your PC screen.
After completing this process, your business can be verified in one of two ways:
01.Payment of a one-off fee of $20 by credit card to expedite verification
02.Verification via email that can take up to 3 -4 weeks.
Once you are verified as a business then the marketing fun process starts.
Add your business information
Check your main information for correctness and add some links to your Twitter and Facebook page. You can also supply details of the opening hours of your business.
Create a Business Brand Page
You can create a brand page and share updates and offers to Foursquare users to this site if your business does not have an office or a physical store. You can also use your brand page when the business has several locations.
To create a page you need to sign in and connect Foursquare with your Twitter account.
- Your foursquare page will be foursquare.com/YourTwitterName
- When the page has been created you can then add content using visual photos and text to optimize your business.
- Foursquare users can prefer to follow a brand page and their updates.
- The brand page can put down tips at any location with facts relating to their particular industry or market.
You can also use updates for your account to create news regarding your business. Your updates could include:
- A sale or discount
- Forthcoming event
- Modify of opening hours
- Charity drive
It is recommended that you add a photo to your updates to improve user demand.
American Express has a widespread partnership with the Foursquare, by allowing them to offer extraordinary to customers for using their card at 100,000 locations.
They are using the Promoted Updates feature to bring their specials at various businesses all over the United States to the top of the Explore tab. This way, they have assured disclosure for their company and with the added impressions, they are hopeful for wider use of their Foursquare specials.
American Express is an exceptional model in terms of the scale of their movement, but nevertheless, using two Foursquare features to support one another is a tactic any marketer could apply to his or her business.